Images Magazine June 2018

www.images-magazine.com JUNE 2018 images 47 PRODUCT PROFILE tablet or mobile, at any size, and in any orientation, without losing one bit of the functionality it has in a standard desktop configuration,” explains the company. “The instant accessibility of your shop and the ease of using your tools means that your customer can shop, add designs to garments, add team names and details to templates you design and control, no matter where they are or what device they are using. It’s normal to expect that your customer can use their mobiles to search, customise and purchase, but in an industry first, they can also alter their graphics – sizing, rotating, recolouring – and add text with tools that scale and menus that shift out of the way to keep the garment and decoration images front and centre in the design process, even on small screens.” The always-on salesperson Ecommerce was once touted as the ‘sales force that never sleeps’; according to DecoNetwork, a new mobile-friendly site that includes the fully responsive designer can make a DecoNetwork store into both an always-on salesperson and always-open art department, which can verify the quality of images and allow the customer to customise, play with and lock in a design at any time and place. “Busy customers will always have these abilities at their fingertips with a snappy front-end that is mobile-friendly enough to qualify for Google’s mobile search and a 99/100 score for loading in their PageSpeed tools,” the company notes. “All you have to do to obtain this easy-to-navigate and responsive site is to use DecoNetwork 8, and these abilities are instantly part of the way you do business.” The company adds that with the new tools in place, then it’s time to focus on your customer. “Time savings are a matter of training any customer for whom a self- serve model is a good fit, or perhaps those that have a propensity for forcing your artists through a world of tiny alterations, to start their visual brainstorming process Free from the limitations of desktop- only designers, they can play, tweak, edit and send in order details on-the-go DecoNetwork has always allowed customers to add text to real embroidery files; now they can do this on any type of device or size of screen DecoNetwork 8’s new drag-and-drop design tool allows decorators to customise their website without the need for knowledge of mark-up or code in this interface can be dragged to a new location or easily altered. You can change any text by clicking on it and retyping the contents, you can select any area and replace background images, complete with effects like mouse-over zooms or parallax scrolling. Anything you want to change can be accessed in the page from easily identified drop-down menus attached to each element in the page. Moreover, this visual editor shows live changes without requiring you to take your site public, meaning you can work and test changes while your existing site is still live, functioning normally, and taking orders,” DecoNetwork explains. Ease of use for everyone Summarising the advantages of its latest software advances, DecoNetwork comments: “We created DecoNetwork 8 with a single driving purpose: to provide tools for both decorators and their clients that look, feel and function as well as any world-class tool meant for wider audiences. Pair that ease of use with information, pricing and processes specific to our industry, and you enable any decorator to present themselves professionally without excess cost or effort, while customers never feel like they are settling for less than a larger company might offer. Having a site that works anywhere and offers these versatile tools helps independent decorators of all sizes to compete on a level playing field.” www.deconetwork.com in the online designer. Free from the limitations of desktop-only designers, they can play, tweak, edit and send in order details on-the-go.” Bolstering the back-end According to DecoNetwork, in a creative, image-driven industry such as garment decoration, standard templates and site designs have a tendency to “flatten branding, no matter how cleanly designed”. The company has addressed this limitation by moving beyond a standard responsive template to create a drag-and-drop design tool that decorators can use to visually design, customise and update their website, without any knowledge of mark-up or code. “We created a system by which you can use a simple interface in your back-end admin area, select a page in your site, and reorganise, resize, replace and add to the elements in that page simply by dragging them around a live view of the page, or by grabbing a new widget from an easily navigated tray and dropping it into place.” All alteration is done in a back-end tool that provides a live-updating, ‘what you see is what you get’, view. The page resides on the right hand side, with a pull-out ‘drawer’ of widgets with image sliders, multi-column layout tools, video embeds and even social media streams, as well as ecommerce- specific segments, such as listings of blank goods or collections stock and custom designs. “Almost everything