Images Magazine June 2018

INDUSTRY NEWS www.images-magazine.com 06 images JUNE 2018 Changing faces M&R has announced the appointment of Danny Sweem as the company’s new chief executive officer, effective 4 June 2018. Danny has served as vice president of Rutland Plastics Technologies and, most recently, as vice president of Nazdar SourceOne’s Textile Inks Business Unit where his responsibilities included Nazdar SourceOne’s textile ink product portfolio, customer relationships, sales strategies, technical support team and vendor relationships. “It’s exciting to be joining the M&R team,” Danny commented. “Rich and Elizabeth Hoffman have built an amazing company and I’m honoured and grateful for the opportunity to lead this exceptional organisation of creative, dedicated and talented people. This is a terrific opportunity that any leader would be pleased to accept.” CEO and M&R founder Rich Hoffman commented: “Having held several strategic positions within the screen printing industry, I am positive that Danny’s vast knowledge and proven growth strategies will be a tremendous asset to M&R’s future growth.” In line with the company’s succession plan, Rich will continue in his current role with M&R as Danny transitions into his new position with the company. www.mrprint.com Sabur Ink Systems has appointed Dan Jeffries as UV business development manager. Dan, who will be based at Sabur’s Barnsley headquarters, will head up the company’s industrial and UV product range. He joins Sabur from Hybrid Services, the Mimaki distributor for the UK and Ireland, where he worked for 12 years in a variety of roles including product specialist, product trainer and UV product management. Sabur expects Dan’s extensive knowledge of Mimaki products to further cement its Mimaki IP offering. Dean Sanger, Sabur’s managing director, commented: “We’re really looking forward to working with Dan and fully expect him to make a big impact here. We have been looking to recruit a dynamic person to join the team in this particular area of the company, and Dan fitted the bill perfectly." www.saburink.com BBC embroiders Fifa World Cup marketing video The BBC's 2018 Fifa World Cup marketing campaign, 'History Will Be Made', launched in May and includes the film The Tapestry, in which every frame has been individually embroidered. More than 227,000 metres of thread were used to create the 650 unique frames that make up the film; if they were laid end to end it would measure more than 1,200 metres. The frames for the campaign, created by BBC Creative with BBC Sport Marketing, were embroidered by London Embroidery Studio, and take the viewer through World Cup history, from Diego Maradona and Paul Gascoigne to Lionel Messi and Harry Kane. As part of the marketing campaign, a 7-metre tapestry will be on public display after the tournament once moments from this year's competition have been added. Tim Jones, creative director at BBC Creative in Salford, said: “Choosing which iconic moments to feature was a detailed process, where do you start and finish with the most iconic tournament in the world? To have made this film and a real life tapestry is testament to the creativity, talent and ambition of the team in Salford and everyone involved in this project." The campaign debuted on UK screens at half time in the FA Cup final on BBC One on Saturday 19 May 2018. www.bbccreative.co.uk www.londonembroiderystudio.com London Embroidery Studio embroidered 650 frames to create the film The Tapestry. Credit: BBC Sport/BBC Creative PenCarrie introduces Workwear & PPE Brochure At the end of May, PenCarrie launched its mini, sector-specific Workwear & PPE Brochure. The compact A5 brochure features 271 key styles from 25 brands, and even includes pages of complete workwear uniforms, ideal for new ideas and style options for kitting out customers from head to toe. A digital version is available that decorators can customise, and hard copies can be ordered for free by going to www.pencarrie.com/marketing/2018+Digital+Brochures. Companies ordering 25 or more paper copies of the Workwear & PPE Brochure will receive a free countertop display (while stocks last). www.pencarrie.com The newWorkwear & PPE Brochure from PenCarrie is available now