Images Magazine June 2018

www.images-magazine.com JUNE 2018 images 03 CONTENTS SHOP TALK 5 Editorial 8 AskAdy… 10 Print Shop Pooches #31 Chester from Wrigleprint Personalised Merchandise 16 Decorated product of the month 88 Up close & personal Michael Overy of Dae Ha UK NEWS HUB 6 Industry news Harley-Davidson is awarded $19.2 million against SunFrog, M&R announces new CEO, and BBC embroiders Fifa World Cup marketing video KNOWLEDGE BASE 18 The Business Clinic How to avoid being sued for copyright infringement, and winning at Instagram 20 DTG helpdesk Simon DiNiro of Xpres on the importance of prep work before hitting the DTG print button 28 Review: Sign & Digital UK 2018 The latest product launches and news from the SDUK show 32 Review: Fespa Global Print Expo 2018 All the intel from the show in Berlin, including new machines from Adelco and Kornit 42 Training: The rule of three Marshall Atkinson explains how to build and design a measurable training programme 51 Cap clinic Erich Campbell offers some strategies that will boost your headwear decoration skills 74 Feet first BTC Activewear and TheMagicTouch reveal how to master shoe customisation 84 Talking water-based inks with Helen Parry The managing director of Magna Colours discusses the appeal of water-based inks PRODUCT FOCUS 22 Trendwatch Get ready to cross-sell with our selection of the trendiest headwear and their imprint pairs 30 It’s DTG printing, but not as you know it An exclusive review of the new Direct Color Systems UV printer that boasts DTG capabilities 46 Upwardly mobile A first-look at the all-new DecoNetwork 8 suite of online design and business tools 48 Your course at your pace Dean Roscoe discusses Wilcom Tutorials, his new online video course for users of Wilcom EmbroideryStudio e4 56 Campus style We showcase this year’s student-friendly styles, from retro tees to Fairtrade bags 68 Top to toe Add extra sales to your garment orders with the latest footwear and headwear 71 Featured product The Atlantis Rapper Jersey cap from Absolute Apparel 76 Essential supplies Our annual round-up of the latest consumable products, from threads to inks INDUSTRY SPOTLIGHT 24 An injection of Colour We talk to Lawrence Railton about the UK launch of his clothing brand AS Colour 26 Constantly ahead of the curve Arron Harnden tells the Shirtworks story, from selling sweats from an ice-cream bike to becoming an ethical printer 38 The Fespa Awards 2018 Feast your eyes on the winning entries and runners-up in this year’s Fespa print awards 40 Pressing forward As A Adkins celebrates its centenary, we review its past, and discuss its future 24 30 71 76 40 66 38