Images_Digital_Edition_August_2019

www.images-magazine.com 04 images AUGUST 2019 Published by: 360 Communications Ltd images magazine, 360 Communications Ltd, 58a Livingstone Road, Hove, BN3 3WL, UK 01273 748482 | www.images-magazine.com Advertising: advertising@images-magazine.com Editorial: editorial@images-magazine.com Subscriptions: subscriptions@images-magazine.com | images is available free of charge to UK subscribers | Subscribe / unsubscribe / update contact details online: www.images-magazine.com Publisher/advertising: Jonathan Vince | jonathan@images-magazine.com Features editor: Rachael Glazier | rachael@images-magazine.com Staff writer: Ceri Roberts | ceri@images-magazine.com Features writer: Mark Ludmon | mark@images-magazine.com Publishing assistant: Gaby Bowring | gaby@images-magazine.com Design/Production: ATG Media | production@atgraphicsuk.com Printing: Stephens & George Ltd | Goat Mill Road,Dowlais, Merthyr Tydfil, CF48 3TD ( issn 0966 7512) Opinions expressed by contributors in this magazine are not necessarily shared by the Publisher. Editorial contributions are invited, on the understanding that the Publisher has the right to alter or abridge all such material as he sees fit. While the greatest care has been taken to ensure accuracy, the Publisher accepts no liability for either errors or omissions. AUGUST 2019 | VOL.28 NO.8 SEPTEMBER 17-19, 2019 The Print Show Hall 9, The NEC, North Ave, Marston Green, Birmingham B40 1NT theprintshow.co.uk SEPTEMBER 24, 2019 Print & Stitch - Exeter Exeter Racecourse, Kennford, Exeter EX6 7XS printandstitch.org SEPTEMBER 25, 2019 Promotion & Branding Show - Croydon Hilton London Croydon , 101 Waddon Way, Purley Way, Croydon CR9 4HH promobranding.events OCTOBER 15, 2019 Promotion & Branding Show - Belfast Hilton Templepatrick Belfast, Castle Upton, Paradise Walk, Templepatrick BT39 0DD promobranding.events OCTOBER 17, 2019 Print & Stitch - Bristol Aztec Hotel & Spa, Aztec W, Almondsbury, Bristol BS32 4TS printandstitch.org OCTOBER 17, 2019 Promotion & Branding Show - Dublin Red Cow Hotel Dublin, Naas Rd, Dublin 22, Ireland, D22 YX80 promobranding.events OCTOBER 23-25, 2019 Printing United Kay Bailey Hutchison Convention Center, 650 S Griffin St, Dallas, Texas, 75202, USA info.printingunited.com OCTOBER 30, 2019 Promotion & Branding Show - Glasgow Hilton Strathclyde, Phoenix Crescent, Bellshill, Glasgow, Scotland, ML4 3JQ promobranding.events NOVEMBER 7, 2019 Print & Stitch - Nottingham Derby Novotel Hotel, Bostocks Lane, Long Eaton, Sandiacre, Nottingham, NG10 4EP printandstitch.org JANUARY 7-9, 2020 PSI - Dusseldorf Messe Dusseldorf, Messeplatz, Stockumer Kirchstraße 61, 40474 Dusseldorf, Germany psi-messe.com EDITORIAL DIARY Follow us on social media: @imagesmaguk W hat do your customers wear to work? If you’re supplying the trades, it could be bib and braces or work trousers teamed with a smart polo or sweat, or even a technical tee. For office workers it might be a smart collared shirt or blouse, matching chinos or skirt, and complementary knitwear. Whereas for customers in the leisure or travel industries it’s most likely to be teamwear of some description. But what about homeworkers? There are now four million people who work from home. Some might dress in a collar and tie before settling down to work at their kitchen table or in their home study each morning; however, the British Lifestyles Report by Mintel – which tracks spending across major consumer markets to provide a snapshot of how modern Britain dresses, shops and relaxes – suggests that they may well be opting for comfortable loungewear instead. The report shows that sales of loungewear, underwear and nightwear have increased by 18.8% in the last five years, with Brits spending £4.6 billion on these items in 2018. Last year, the average Brit spent £34 on lounge/nightwear (and no less than £38 on underwear, rising to £46 for 35-44s). Growth in this market is forecast to remain robust over the next five years, with consumer spending expected to reach £5.5 billion by 2023 - representing 19.1% growth. Jack Duckett, Mintel associate director of Consumer Lifestyles Research, commented: “More than four million people now regularly work from home, and their demand for comfort has arguably been a contributing factor to the booming sales of loungewear.” No doubt consumers, including students and people looking for comfortable apparel for lazy Sunday mornings, will continue to drive the growth in loungewear sales. But perhaps you should also be asking your workwear customers whether they employ homeworkers, and then be prepared to cross-sell some logoed loungewear to extend their corporate identity across the entire workforce. Judging by Mintel’s research, their homeworking employees would thank you! You’ll need some suitable garments to pitch to these customers, of course, and where better to start than our Mid-Year What’s New & Supplier Focus section. Here, you’ll find the new SF and Larkwood loungewear styles: ideal for retail sales; perfect for gifts, promotions and incentives; they may also be just the thing for homeworkers to wear while analysing spreadsheets or writing up annual reports. Turn to page 27 for details of these new styles plus the latest garment, equipment, machinery and consumables launches from selected industry suppliers. Jonathan Vince Lounging around at work