Images_Digital_Edition_August_2019

www.images-magazine.com AUGUST 2019 images 21 TIPS & TECHNIQUES ad viewers and insanely high conversion rates. The ads for DTG businesses that perform the best involve the same sales points – that you can print any image ever with no order minimums – or show that your rates can easily beat the larger fulfilment companies. SEO Implement SEO with new algorithms to make sure your business is one of the first to pop up when someone searches for your type of product. Use AdWords to make sure your business stays on the potential customer’s mind, along with optimised ad placement. Don’t underestimate the huge potential of video advertisements, which perform the best with AdWords in either pre-roll ads (before a YouTube video) or during a YouTube video, in which anyone that has researched DTG will start seeing your ads. Video channel Make a YouTube channel so that people can see your business in action. Leverage the 1.3 billion YouTube viewers by establishing a brand presence with simple short videos of your products or your business. DTG is still new enough that many people are wowed by the quality and cutting-edge technology. Chat Implement chatbots or live chat to customise/automate your customer’s experience as you guide them through their journey of purchasing your products. Once you start advertising with social media, AdWords and SEO you’re going to start seeing a significantly larger amount of traffic across the board. To help offset the increased number of inquiries, live chat or chatbots can help distribute basic information and point people in the right direction. As an established business with an ever-growing client list, your use of chatbots will help keep it that way. 3. Track and analyse results It’s incredibly important that you regularly monitor the analytics for your pages and marketing. This is the best way to measure what’s working and what isn’t for the digital side of your business. Facebook Pixel There are built-in analytics tools with each business page on most social media platforms. Facebook Pixel will help the most. It’s a unique code you can use in your website to measure, optimise and build audiences for your Facebook/Instagram advertisements. Google Analytics Google Analytics will help you analyse your website’s traffic as well as measuring ROIs and more for your Google advertising and SEO. Facebook Business Analytics This built-in, free tool for Facebook Business pages gives an incredibly in-depth look at your Facebook page’s activity and engagement numbers to get a better idea of your audience, peak times and activity numbers. Instagram Insights Instagram’s analytics interface is pretty simple with fewer analytic details than Facebook, but it will still show you your most popular posts, peak times, demographics and activity on the buttons (call, email, directions, etc) on your profile. Unique URLs Attributing your ads to unique web pages in your website is the perfect way to track sales originating from specific ads you are currently running. Dynamic Phone Number Insertion (DNI) Implementing DNI empowers you to use unique phone numbers for different ads to track inbound calls and the ads these are originating from. Effective marketing will ensure that your business is on the right track to success. Monitor your marketing regularly to properly gauge what is and isn’t working for your business. www.omniprintonline.com The Promotion & Branding Shows are a great opportunity to see cutting edge technology in action and talk to industry experts. Some of the items on display include embroidery machines & consumables, direct to garment printers alongside transfer and sublimation printers. See the latest products from the following exhibitors: 2019 branding promotion & show Embroidery • Print • Workwear • Bags • Sublimation Dye Sublimaঞon Supplies For further information visit us on www.promobranding.events Or contact GS UK Limited 5 Crocus Street, Nottingham, NG2 3DE Tel: 0115 8448000 E mail: sales@gs-uk.com Wednesday 25th September 9:00 am - 4:30 pm Free giveaways and refreshments Hilton Hotel London Croydon CR9 4HH 3 Croydon OmniPrint International is presenting a free educational webinar about marketing on 6 September 2019.