Images_Digital_Edition_August_2019

www.images-magazine.com 20 images AUGUST 2019 Sergio Ramirez, director of digital marketing at OmniPrint International, shares three essential tips to improve the marketing of your DTG business Sergio Ramirez As a DTG print shop, you can engage your visitors by enticing them with the fact that you can print any design with no colour limits and no minimums required. Excite them with high-resolution photos of print examples and customer reviews and testimonials. Convert with your great pricing compared to products embellished with other decoration techniques and a call to action to place an order. 2. Simplify and strengthen your DTG business online If you’re not currently generating any revenue online, you’re leaving a lot on the table and missing out on an outstanding number of potential sales for your DTG business. Call to action Most importantly, establish a clear and strong call to action that will be used in your marketing to prompt customers to either buy or opt in to your email list. As a DTG business, your go-to call to action should be along the lines of ‘Print any image with no minimums at the best prices! Learn more…’ Website Do you have a website? Is it just a basic page with contact information and a template company mission? Every business should have a website where their visitors can easily be converted to customers. That means a front-end website where you can process orders from customers – much like Wurk (wurkflow.net ), the workflow management system from OmniPrint. Social media It’s important to make sure your business is on every platform and stays updated to drive brand awareness. Make a business page on Facebook, LinkedIn, Instagram and Twitter. If you’re not advertising on social media, you’re missing out on the motherlode of targeted I n this modern economy, your DTG business will fail unless you ensure your marketing is on point. It’s that simple. Too many businesses are depending on the old ways of marketing and that needs to stop. If you want your business to keep up, now is the time to implement these three major marketing tips. 1. Determine how you’re acquiring customers It’s crucial to have a clear, airtight idea of how your DTG printing business makes its money. First, go over the basics: What is your current sales process? How are you currently acquiring business? What is or isn’t currently working for your business? Take what is currently working for your business and explore each detail that is contributing to successful sales. It’s key to ensure that you’re making the purchase easy for your customer with well-defined products and pricing. The sales process should be a journey for your customer in which you engage them, excite them, and convert them to purchase your product.