Marshall Atkinson tackles the problem many decorators are facing right now: how to generate more sales Howtomarket your company in 2020 72 images SEPTEMBER 2020 www.images-magazine.com I think we can all agree on one issue facing everyone in this industry right now – we need more business. That comes down to how you’re marketing your company and how you’re using your marketing toolkit: your website, social media, and drip marketing. Why your website isn’t working We could get all fancy here, with analytics and talk about conversion rates, but I’ll save those particular topics for another time. I regularly visit decorated apparel industry websites, often on a daily basis. Mostly what I see is a mix of out-dated aesthetics and backward thinking. It’s the thinking part that I want you to dive into now. In a new browser tab, open up your website so that you can compare my thoughts with the website you currently have for your business.