ImagesMagUK_September_2020

www.images-magazine.com SEPTEMBER 2020 images 25 TikTok is their playing around and they make contact by Instagram or email. They will look at you on Facebook or Instagram to verify if they want to work with you. We’re not particularly using Twitter. We are quite a visual company. We are trying to express ourselves and we can express ourselves in a video more than we can with a static image. We are also going to push YouTube a lot more. Video is much more interesting and engaging for people than just looking at a photo of a printed T-shirt. We don’t really use LinkedIn as it’s very B2B. People know the reason you are there is to sell and you know it’s others trying to sell to you. There’s a place for Instagram. It’s like a portfolio for our work. But we don’t want our posts to be just in front of 200 people on Instagram. I want to be in front of 2.6 million people. You need just a small percentage that generate sales. What advice would you give to other printers about using TikTok? In America, there are some printers who are using it. Those people who think it’s for teenagers haven’t been on it enough for TikTok to show them the stuff they are interested in. My accountant is using TikTok, my physiotherapist is on TikTok. I don’t think people can afford not to do it. If you are not doing it, you are stagnating. You are losing out. You are just going to be phased out if you’re not engaging in this way. It doesn’t matter how good you are, people won’t know you are there. You have just got to brace yourself and do it or someone else who is more savvy will take that business from you. www.squeegeeandink.co.uk @squeegee_ink BUSINESS DEVELOPMENT www.workguardworkwear.com ACROSS THE FULL CLOTHING RANGE PENCARRIE.COM 0800 252 248 l RALAWISE.COM 0800 212 180 l PRESTIGELEISURE.COM 0800 652 1234 ISENTERPRISES.UK 0800 328 3868 l BTCACTIVEWEAR.CO.UK 0121 505 7770 by R208X BODYWARMER R312X APEX POCKET POLO SHIRT NEW R470X SUPER STRETCH SLIM CHINO NEW R457X HARDY SAFETY TRAINER MIX & MATCH Some of Squeegee & Ink’s TikTok videos including one that has received 574.5k views [top centre]

RkJQdWJsaXNoZXIy MzY5NjY3