ImagesMagUK_October_2021

www.images-magazine.com 02 images OCTOBER 2021 SHOP TALK 04 Editorial 08 Print Shop Pooches #71 Buddy from Michael Hope Sports 10 Readers‘ choice 12 Decorated product of the month 88 Up close & personal Joel Chadwick of Chadwick Textiles NEWS HUB 06 Industry news Andrew Kenny of The London Embroidery Studio wins British Fashion Council prize, Clothes2Order to recruit 20 staff, and Roq introduces third-generation Now and Hybrid machines KNOWLEDGE BASE 32 The Business Clinic How to deal with complaints, and the power of podcasts 34 Digital helpdesk Luke Mitford of MHM Direct GB offers workspace advice on how best to organise an efficient DTG printing workspace 36 Anatomy of an embroidery Brazilian digitiser and embroiderer Vitor Mendes demonstrates the versatility of machine embroidery with this elegant design featuring beads and sequins 50 Film stars Direct-to-film printing has been a hot topic for months. Images talks to industry experts about the process and how the market is developing, as well as two decorators that are already offering DTF printing services 76 How to find more profit Having a firm grasp on figures is essential if you want to succeed. Marshall Atkinson explains the importance of measuring profit and why establishing an effective measurement system will improve your bottom line 78 Perfect pockets Pockets offer a neat and subtle branding opportunity… and can also be a challenge to decorate. Six experts in different techniques – from embroidery to DTF – outline the best techniques to use to decorate this popular embellishment area 81 Raising your game Baseball caps are always popular with customers. Dominic Bunce of digitiser David Sharp explains how 3D embroidery techniques – with and without foam – can help you stand out from the crowd 82 Colour management for machine embroidery Erich Campbell addresses the common concerns that embroiderers face when using coloured threads PRODUCT FOCUS 26 Seasonal sales As we count down to the festive season, check out this sleigh-full of brandable gift ideas ready for personalisation 42 Classroom classics From sweatshirts, polos and sports kit to book bags, ties and backpacks, schoolwear offers decorators the perfect blank canvas. We swot up on this year’s standout styles from the schoolwear brands 59 Hot stuff! We turn up the heat on the latest machinery and ancillary equipment for heat-applied garment decoration, from digital printable films to special effect vinyls and sublimation-printed transfers 67 Got it covered With autumn well underway, it’s time to get wrapped up in our selection of this season’s top brandable jackets, gilets and fleeces INDUSTRY SPOTLIGHT 28 Above and beyond Sabur has emerged from the past 18 months stronger and fitter than ever. We talk to Dean Sanger about the secret of the company’s success during the most challenging period in its history 38 An eye for detail Kenan and Kathryn Mator tell Mark Ludmon how they have gone about building up their print and embroidery business, Nazar Design 40 A safe pair of hands Neil Ward, managing director of schoolwear specialist One+All, tells us about the launch of new products and new initiatives following the company’s rebranding 56 Hot off the press Alistair Travis talks to Images about Papergraphics’ expansion into the garment decoration market with B-Flex HTVs and Secabo heat presses, and how the company adds value to the products it supplies through its consultative relationship with customers CONTENTS responsible wear THE LITE SERIES 30 38 56 81 36 40 50 26