ImagesMagUK_October_2020

www.images-magazine.com OCTOBER 2020 images 27 a local screen printing shop or embroiderer that does not have their own DTG printer. Working with these companies can allow you to build up a DTG contract printing service where you get jobs to print without having to seek out the actual end customer. Think differently about how to get the word out about your business The way to grow your business and make more money is to find additional ways in which to let people know about your printing services. One way in which to do this is advertising by association. When you get an order for 50 shirts, whether online or in person, there is usually just one person in contact with your business throughout the process. The customer places the order, you print it and then either you dispatch the order or they pick it up. What about the other 50 people who are getting those shirts? Do they know your shop printed their shirts? Probably not. This is an associated advertising opportunity to inform these 50 people – a captive audience – about your company and services. A hangtag is an inexpensive yet effective way to promote your business. They should be attractive, look professional and contain all the information about your business – including how to get in contact with you. Think outside the shirt Yes, shirts most likely will be the majority of your printing. However, there are a wide variety of items you can also print with your DTG printer that can make you money. ■ Wooden products Pretreat the wood, print a white underbase, and then print full colour. Cure the ink by hovering the heat press over the print and then seal the printed image with a clear lacquer. ■ Face masks With the pandemic continuing and with people wanting to have customised wardrobes, this is a no-brainer. ■ Stone coasters These can be printed with CMYK inks to create customised coasters that keep water marks off furniture. They can be used in both homes and businesses. ■ Other products Basically, any products that will be receptive to water-based inks, that will fit into your printer, and that people will want to buy. Working to minimise downtime will boost your bottom line. Ensure your printer is operating in the best conditions, be creative in promoting your business, and consider what other products apart from shirts will generate new revenue streams for your company. This is why you purchased the printer in the first place – to make money. If it’s not running, it’s simply a very large, expensive doorstop. www.imagearmorpt.com RC027X Double Knit Printers Beanie RC034X Double Knit Thinsulate TM Printers Beanie www. resultheadwear .com RALAWISE.COM 0800 212 180 | ISENTERPRISES.UK 0800 328 3868 PENCARRIE.COM 0800 252 248 | PRESTIGELEISURE.COM 0800 652 1234 BTCACTIVEWEAR.CO.UK 0121 505 7770 Create stone coasters using your DTG printer