ImagesMagUK_October_2020

INDUSTRY NEWS www.images-magazine.com 14 images OCTOBER 2020 Check out the latest Digital Edition at: www.images-magazine.com Launched in September, the Looking Glass T-shirt from fashion brand MisRep is one of the most inventive styles we’ve seen in a while with its use of a reflective ‘mirror’ panel surrounded by a DTG-printed frame. The tee, like the other garments from MisRep, has been produced by Identity Printing. The Manchester- based digital printing company was initially approached by MisRep last year about its printing services, and ended up taking a 50% share in the brand. It’s a tactic that’s paid off, reports managing director Leo Stanley: “If we had not had the lockdown, we feel that £900K turnover would have been achieved by Christmas 2020; however, we are still very happy with the way it is going.” While the process used to achieve the mirror effect on the Looking Glass tee is “classified”, the mirror’s frame is printed using the company’s two Ricoh Ri 1000 DTG printers, (with its Ri 6000 used to print designs on sweatshirts). The three Ricoh printers were purchased over the last 12 months from Resolute DTG as part of its Green Button System, which includes Resolute’s own RIP technology. The Looking Glass design is being printed on-demand on Original FNB Unisex Organic T-Shirts (FB1901) DECORATED PRODUCT OF THE MONTH from PenCarrie, and shipped directly to the customer within three to five days. Identity Printing’s production manager Zahid Ali says this turnaround is possible thanks to the reliability of the Ricoh devices. “Other DTG printers we’ve used in the past have been prone to problems but our Ricoh printers work trouble- free with minimum maintenance,” he comments. “It only takes five or 10 minutes to clean parts like the print heads to prevent any issues. It’s a nice feeling to come into work in the mornings and know they will just work.” When asked how customers have reacted to the Looking Glass design, Leo replies: “The response? We are trying to catch our breath – unbelievable!” www.identityprinting.co.uk www.misrep.co.uk Snickers Workwear introduces new protectivewear range New from Snickers Workwear is ProtecWork, a protective workwear range for men and women. Designed for working in hazardous environments and inclement weather, the new range includes a selection of ergonomically designed base-layer, mid-layer and top-layer protective garments. The new range also includes waterproof and windproof AllroundWork Hi-Vis Jackets for protection in low-light, high-risk environments. imagesmag.uk/ProtecWork Fespa Eurasia postponed to December 2021 Due to take place in December this year, Fespa Eurasia has been postponed and will now be held from 2-5 December 2021 at the Istanbul Expo Centre in Turkey. The move reflects the ongoing uncertainty and business disruption caused by the global Covid-19 pandemic. The Fespa Global Print Expo will take place from 9-12 March 2021 at the RAI Exhibition Centre in Amsterdam, The Netherlands. imagesmag.uk/ Fespa-Eurasia Snickers Workwear’s new range includes AllroundWork Hi-Vis Jackets Fespa Eurasia will now take place in December 2021 Identity Printing produces the Looking Glass T-shirt from MisRep on Ricoh Ri 1000 DTG printers