ImagesMagUK_November_2021

INDUSTRY NEWS www.images-magazine.com 12 images NOVEMBER 2021 Garment sector targeted for crackdown on false green claims Businesses including garment decorators and manufacturers have been “put on notice” to be ready for a crackdown on misleading environmental claims. The Competition and Markets Authority (CMA) has published the Green Claims Code, which focuses on six principles which are based on existing consumer law. It makes clear that any firms making green claims “must not omit or hide important information” and that they “must consider the full life cycle of the product”. The new code is part of a new awareness campaign to ensure the public is not misled by inaccurate environmental claims, or ‘greenwashing’, and to make sure businesses feel confident navigating the law in this area. Following an initial bedding-in period, the CMA has “put businesses on notice” that it will carry out a full review of misleading green claims, both online and offline, at the start of next year. The CMA will prioritise which sectors to review in the coming months, but its list of industries that could be targeted is led by textiles and fashion. Andrea Coscelli, chief executive of the CMA, said: “More people than ever are considering the environmental impact of a product before parting with their hard-earned money. “We’re concerned that too many businesses are falsely taking credit for being green, while genuinely eco-friendly firms don’t get the recognition they deserve. “The Green Claims Code has been written for all businesses – from fashion giants and supermarket chains to local shops. “Any business that fails to comply with the law risks damaging its reputation with customers and could face action from the CMA.” imagesmag.uk/green-code ECO INDUSTRY NEWS Gildan Brands launches sustainability campaign Gildan Brands has embarked on a new campaign to highlight how garment manufacturing can be more sustainable. Under the banner of Gildan XL Positive Impact, the company is releasing social media content including videos to show how decisions made by Gildan over the past two decades have created a positive impact on its people, the planet and communities. These include its commitment to provide rewarding, safe and healthy work environments for its workforce of over 40,000 people and a pledge to act responsibly and create positive economic and social impacts in the regions where it operates, including investment in local suppliers. Launching the campaign in October, the garment manufacturer said: “Thanks to our vertically integrated business model, we can make a wide variety of small decisions throughout the manufacturing process that have an extra-large positive impact on our sustainable manufacturing processes.” imagesmag.uk/gildan-impact Pin it... on the Images Pinterest boards: www.pinterest.co.uk/imagesmaguk The Competition and Markets Authority’s new campaign Gildan’s community projects include reforestation in Nicaragua