ImagesMagUK_March_2022

www.images-magazine.com MARCH 2022 images 33 IS DECORATOR PROFILE including two Ricoh sublimation printers. “Garment printing is the main part of the business, but people are always asking if we can also do lanyards, flyers, mugs, mouse mats, etc, so we got into sublimation early on. It’s not really big money for us, but we want to be a one-stop shop.” Web portals Wrigleprint’s first-ever job was printing a logo onto some ties for a children’s football team presentation, but it now supplies all kinds of workwear, sports teamwear and schoolwear, mainly in the Nottinghamshire area, as well as the RAF Regiment at RAF Honington in Suffolk. Its key garment supplier is Prestige followed by PenCarrie. “Prestige take the time to look after us and their rep comes to see us, which is good,” Scott adds. For workwear, Wrigleprint goes for Pro RTX, “a brilliant entry-level workwear brand with a quality that’s good for the price and the customers like it”. For schoolwear, it turns to Banner and AWDis Academy, while caps and beanies come from Beechfield. Demand for leavers’ hoodies has seen “phenomenal” growth in demand and, thanks to social media reach, these are going out across the UK. Locally, Wrigleprint has partnered with five schools to be sole uniform supplier, setting up a web shop for each one via its website. “Orders will be picked, packed and fulfilled the same day as we always have stock here on our racks,” Scott adds. “We do a drop once a week to the schools so that it’s easy for the parents to collect, or the parents can come to us to collect them, which quite a lot of suppliers don’t do.” Wrigleprint also offers web portals for workwear, with four companies already on board. “The orders come straight through to us and we fulfil them straightaway as we hold their stock.” Last summer, one of these, tech company Digital Space, enlisted Wrigleprint to support its corporate rebranding with merchandise from uniforms to banners and business cards, drawing on Wrigleprint’s in-house design expertise. Growth potential Scott chose Wrigleprint’s new premises because they offered room for further growth, with potential for a mezzanine floor. Later this year, he hopes business will have grown enough for a six-head embroidery machine. But before that, he will add direct- to-film (DTF) printing. “I’ve done a lot of research into DTF and it will be a perfect fit for us,” he explains. “The longevity and the quality on the DTF print is much better. We’ll be able to turn orders round so much quicker with a DTF kit.” He has considered direct-to-garment (DTG) but decided it was not suitable for Wrigleprint. “We do a lot of sports kit and DTG can’t print onto all colours on polyester.” After weathering the Covid storm without having to close, Wrigleprint is ready for more growth. “The new building is for the long term – and it was a nightmare moving so I don’t fancy doing it again,” Scott adds. He is supported by two employees – print specialist Vanessa Stanco and embroidery specialist Rosa Merchant who has an MA in design – and he hopes to take on a trainee later this year. “We like what we do,” Scott adds. “It’s not just a job for us. We really care. When it goes out the door, it’s got to be right as we want customers to come back. Near enough is not good enough.” www.wrigleprint.co.uk Embroidered Bentley logo on leather Garments for the Royal Air Force Regiment Uniforms for workwear partner Digital Space Wrigleprint’s van Headgear and tops for self-defence club Krav Maga East Midlands Team kit for Notts County Women Football Club