ImagesMagUK_March_2022

www.images-magazine.com 02 images MARCH 2022 SHOP TALK 04 Editorial 08 Print Shop Pooches #76 Monty from Castle Printwear 14 Readers’ choice 18 Decorated product of the month 72 Up close & personal Dave Smith of TOT Shirts NEWS HUB 06 Industry news Kornit acquires Tesoma, MagnaColours adds new print special effects, Oki/TMT introduces entry-level transfer paper printer, and Kodak launches DTF products KNOWLEDGE BASE 23 Sign & Digital UK 2022: Preview 26 The Business Clinic A guide to conflict resolution, and the bonus of being heard by your ideal customers 28 Digital helpdesk Emily Stout of I-Sub dives into the problems decorators can face when sublimation printing and reveals how to solve them 30 Anatomy of a print Justin Vu of The Shirtsmith shares the technical details behind the recreation of a highly detailed shot by the multi-award-winning photographer Laura Sheridan 59 How to layer HTV Vinyl is a versatile medium that can be used for so much more than single-colour designs. Elena Caccia of B-Flex shares a simple and speedy layering technique that is all but guaranteed to wow your customers 62 Hit it one more time! In the second and final part of his series on how to hit critical production dates, Marshall Atkinson examines how art challenges and shop inefficiencies could be holding you back 64 Wild about being sustainable To celebrate the Chinese Year of the Tiger, Dominic Bunce of digitiser David Sharp uses sustainable thread and light densities to create a delicate sketch of the big cat 65 Ask Tony This month, Andrew Smith and the print team at Calder Screenprint in West Yorkshire ask industry expert Tony Palmer: “If you could own only one screen print machine, what spec would it have?” 66 Validating your value For decorators, offering ‘value for money’ is more pertinent now than ever, especially given the rocketing cost of living in the UK. Erich Campbell looks at how you can increase efficiencies and boost your chances of winning jobs PRODUCT FOCUS 24 Wedding decorations From the happy couple’s gifts to guest favours, bridal parties to hen and stag dos, there are countless opportunities for personalisation in the wedding market. We review decorator- friendly options from industry brands 36 A lesson in style Check out our report on the latest A* schoolwear and accessories from leading suppliers, all ready to decorate with print and embroidery 46 Polo pros Smart or casual, work or play, the polo shirt offers a stylish choice for the whole team. We round up the latest ready-to- brand options 52 Telling it like it is: Embroidery machines for first-timers Two companies explain how their first-ever industrial embroidery machines are working out for them 54 Sew it seams We wind our way through the must-have equipment, software and consumables from top suppliers to the embroidery industry INDUSTRY SPOTLIGHT 32 At the double Scott Wrigley talks to Mark Ludmon about how he went from military service to building up Wrigleprint, his fast-growing print and embroidery business 44 Pure product As Stormtech introduces two new lines, Pure Earth and Polygiene Stays Fresh, we visit the performance apparel company and discover that the Stormtech brand offers much, much more than highly technical jackets CONTENTS JUST COOL, feel cool. As an AWDis customer, you can trust when we do things, we do them r ight . We know you’re looking for high-qual i ty and high performance products del ivered wi th integr i ty. 34 38 32 52 59 44 30 36