ImagesMagUK_March_2021

www.images-magazine.com MARCH 2021 images 03 ADVERTORIAL So Denim byAWDis From transfer prints to laser etching, So Denim walks you through the many different possibilities for embellishing its contemporary garment designs T he So Denim by AWDis collection of adaptable, affordable staples comprises contemporary jeans, chinos, shirts and jackets that you can live your life in. Whether you’re working from home or at the office, or relaxing at the weekend, every garment is versatile enough to be worn together, or separately to seamlessly fit into any modern wardrobe. “Our contemporary styles are infused with the detailing we know our customers love and need, making them perfect for any occasion,” says So denim. The Peta-approved vegan styles are expertly designed for embellishment using a wide range of decoration techniques. This makes it easy for you to create unique, personalised garments through to modern, casual branded uniform collections. Whether it’s adding tax tabs to the Adam Slim Chinos or embroidering logos and appliqués on the Lucy Denim Shirt; transfer printing on the Frankie Bomber Jacket, or screen printing on the Lara Skinny Jean; creating one-off DTG prints on the Noah Denim jacket or laser etching on the Leo Straight Leg Jeans – So Denim offers endless possibilities for you to amaze and delight your customers. Here, the brand expands on some of the opportunities… Transfers Heat transfer and vinyl printing is great for bold, vibrant, full-colour designs and single-colour graphics, and is perfect for use on all of our So Denim styles, including the polyester Frankie Bomber Jacket. Experiment with the vast array of colours that are available – from fluorescents and metallics to flock velvet Appliqué So Denim garments provide the ideal base for both fun and functional appliqué designs, from iron- and stitch- on patches, to rivets and more. Stitch ribbon or tape onto the side seams of our jeans, or add contrast patch pockets to our shirts to create on-trend looks. Top tip: For the ultimate appliqué design, digitally print stunning images onto fabrics, and apply them to the back of your denim jackets and shirts, or ‘bring the bling’ with a sparkling rhinestone appliqué design. Screen printing From single-colour logos to multi- colour floral designs, screen print works brilliantly on all So Denim’s high-quality fabrics and is the way to go if you’re working with high-impact designs and printing higher volumes. Top tip: Get creative and use speciality inks, such as suede, glitter and puff, or play around with high-build techniques for dimensional, tactile prints that are guaranteed to turn heads. Laser etching Be truly innovative and use laser technology to execute striking and individual garment embellishments. From subtle laser etched branding and images to dramatic cut-out patterns and creative hem lines, our denim jeans and jackets are especially well suited for use with the latest laser etching equipment and techniques. Top tip: Why not create your own distressed jeans? Laser technology allows you to choose the debree of blasting and distressing you want to apply to each pair. Our jeans are designed with minimal features, making them perfect for adding your own mark. For more advice, information and inspiration on how to add extra value to all of our So Denim products, contact your local AWDis Brand Ambassador : info@awdisbrands.com . www.sodenimbyawdis.com effects – to achieve personalised high- quality, stand-out designs across the So Denim ranges. Top tip: Use transfers to print directly onto the pockets of any So Denim style without having to worry about unpicking and resewing any seams. DTG Offer individual, personalised garment designs or tap into the booming print- on-demand market with your direct-to- garment printer and So Denim products. All of our denim fabric contains a high percentage of cotton, making it an ideal canvas for top-quality DTG prints that benefit from a luxurious soft hand. Top tip: You’ll need to use a white underbase when printing on our darker denims, but use one when you are printing on our lighter denims too for the brightest, most vibrant results. Embroidery A classic and highly versatile embellishment technique that produces bright and long lasting designs, embroidery is suitable for use across all of our styles – from tasteful left chest branding on the Oscar Knitted Shirt, to six-figure stitch masterpieces on the back of the Noah Denim Jacket or the legs of the Sophia Denim Jean. Experiment with twisted metallic threads to introduce textural dimension and add some ‘razzle, dazzle’, or use heavier abrasion-resistant thread types for ultimate workplace durability. Top tip: Want to embroider the back pocket of your So Denim jeans without affecting their usability? Then simply unpick two sides of the pocket, add your embroidery and stitch it back on! FIRST LOOK