ImagesMagUK_July_2021 02 images JULY 2021 SHOP TALK 04 Editorial 08 Print Shop Pooches # 68 Oakley from C&S Products 10 Readers’ choice 14 Decorated product of the month 68 Up close & personal Scott Mason of AJS Embroidery NEWS HUB 06 Industry news No Sweat introduces lightweight organic cotton T-shirts, William Turner to add freight surcharge, and new workers’ rights watchdog created, with a particular focus on the garment sector KNOWLEDGE BASE 22 The Business Clinic What your T&Cs need to include, and why social media ‘likes’ are not as important as you think 24 Digital helpdesk Colin Marsh of Resolute Ink offers a comprehensive introduction to the world of direct-to-film printing 26 Anatomy of a print Michelle Moxley of The M&R Companies details how a colourful and tactile hybrid screen/digital puff print was created to mark Autism Awareness month in the US 33 Digitising for denim Dominic Bunce of embroidery digitiser David Sharp shares the secrets of how to achieve light, fluffy embroidered designs on denim fabric 34 Livin’ doll Ever find the skin tones in your designs look too ‘Marge Simpson’? Beki Askew of colour separation specialist Art To Screen explains how to achieve perfect colours with some clever tweaks 46 Direct-to-polyester Brother’s Folker Stachetzki discusses direct-to-garment printing on polyester fabrics 48 Sublimation success for newbies Want to get your new dye sublimation printing business off to a flying start? Read our insider tips from industry experts on how to be successful from the get-go 59 How to embroider T-shirts for little ones Think T-shirts are only fit for print? Think again. Natalie Greetham and Julia Redfern of thread company Madeira UK share their advice on how to perfectly embroider on smaller tees 60 Stop doing what customers hate What are you doing that customers really loathe? To get ahead in this industry you need to find out, says Marshall Atkinson – and fast 62 Tools of the trade In the second of his two-part series delving into the art of digitising, Erich Campbell discusses the tools available to digitisers PRODUCT FOCUS 38 Made to perform Whether it’s for hitting the gym or wanting to look stylish while lounging after a workout, there’s a growing choice of performancewear styles and athleisurewear options to offer your customers. We review some of the current top-performing brandable designs. 50 Simply sublime Dye sublimation offers decorators a proven path to bold, colourful, highly detailed prints on everything from sports and fashion apparel to décor, soft signage, and promo and retail merch. We examine the most up-to-date machinery and equipment options available 56 From tots to teens Customised apparel for babies, kids and teens is as popular as ever, from stylish sweats to brandable body suits and sustainable tees. We round up the latest on-trend options INDUSTRY SPOTLIGHT 28 Covid-19 diaries: 2021 Twelve months ago, we spoke to a selection of very different decorators about how the early days of the pandemic had affected their businesses. A year on, we catch up with four of them to find out how they have fared CONTENTS JULY2021 36 38 38 28 26 60 46 50