ImagesMagUK_January_2021

INDUSTRY NEWS www.images-magazine.com 06 images DECEMBER 2020 Follow the links to the news stories online www.images-magazine.com Shirtworks adopts Kornit Digital DTG system for on-demand fulfilment Shirtworks has announced it’s implemented a Kornit Digital direct- to-garment (DTG) production system to enable on-demand fulfilment. The Oxford-based print and embroidery company has also purchased a new Kornit Workflow software solution, which provides end-to-end management of the production process to help the brand streamline its operations. The Kornit system will enable Shirtworks to produce lower volumes of garments they would traditionally screen-print, in a way that meets their quality standards and is profitable in all quantities, explained managing director Arron Harnden, who expects it to also help reduce their wage costs, while meeting the high quality control standards necessary to maintain strong customer service. He added: “We turned to Kornit because it offered a one-process solution, and its inks are Gots- approved, which is very important to us. Being able to match Pantones is also very important to us, and key to moving our screen-print clients over to DTG. We also wanted a retail-ready product that would enable us to expand into drop shipping.” imagesmag.uk/Shirtworks-Kornit- DTG Screenworks supports children’s hospice with face mask donation Screenworks is supporting the ‘Wear to Care’ campaign for Richard House Children’s Hospice in East London by donating 1,000 of its Bumpaa anti-viral face masks to the hospice, which provides palliative care to children with life-limiting and life-threatening conditions. The initial donation of face masks will be provided to Richard House staff, those working in the hospice and in the community. They will also be given to volunteers working alongside the children and their families, and as gifts to the 200+ families who rely on the hospice for care and support. Managing director of Screenworks, Duncan Gilmour, commented: “When we were approached by Richard House, who had read about our anti-viral face coverings, we didn’t hesitate in our response and were keen to look at ways of working together.” Screenworks has further plans to work with Richard House Children’s Hospice to design and create its own bespoke face mask. imagesmag.uk/Screenworks- Richard-House Shirtworks has implemented both a DTG system and workflow solution from Kornit Digital Adelco rebrands Adelco has announced a major rebranding, which includes a redesign of the company’s logo, graphics, communications and correspondence to reflect its “evolution into a global manufacturing business”. The company’s new brand assets include a simplified blue, grey and white logo, along with other visual communications “that utilise simple, bold graphics to convey complex solutions in an understandable way”. Leigh Smith, CEO of Adelco, commented: “Over the last 40 years, Adelco has grown to be a well-known and respected brand. Our decision to launch our new logo and brand identity better reflects our market-leading position and our technically advanced offerings to the market. “Although the name stays the same, our new identity is innovative, contemporary and professional — adjectives that describe not only our image, but the systems we design, manufacture and service.” Mark Smith, managing director of Adelco, added: “The logo design represents our digital, modern and adaptable approach to all our products. The circular design represents our global footprint across six continents. The blue has been consistent with Adelco from the very beginning, and it is important to keep that element of recognition, as well as remembering our heritage. “The new logo provokes a feeling of movement and inspiration, and is designed to work across both digital and traditional channels.” imagesmag.uk/Adelco- Rebranding The new Adelco logo Staff at Richard House Children’s Hospice in their donated face masks