ImagesMagUK_December_2021

these new ‘smooth’ or ‘soft’ metallic options run more like standard fibre threads. Common complaints about these soft metallics are that they ‘sparkle’ more than ‘shine’ due to the smaller foil sections, and that the colours are a bit duller than classic metallics, but for customers who don’t see the difference, the reduction in difficulty at the machine is more than compelling. Moreover, there are other options to add sparkle, like twisted threads constructed with both a polyester and metallic component to their outer wrap. These are far less prone to breakage than classic metallics. Although they have a much more subtle sparkle and a far more conventional colour and sheen, these twisted threads add a visual complexity while requiring little more in the way of preparation than lightening the density to accommodate their 30 weight thickness. In conclusion It’s no secret that the human animal is drawn to the look of glossy, shiny objects. Brands aligned with luxury or those whose products include a signature shine will turn to metallics to reflect their product’s quality and enhance that alignment in their decoration. Whether they are calling to mind the chrome of classic auto appointments, the glint of gold jewellery, or the polished surface of a stone counter-top, the shine of metallic thread can help elicit a similar sense of value in their own customers and lend that added value to your embroidered offerings. In an industry where perception is so critical, it’s easy to see how the expensive-looking glint of these threads can improve how your next contract pans out. In craft and art markets, some metallic treatments don’t require metallic thread at all. Infrequently seen in the commercial world, these ornaments made by a friend of mine use a layer of metallic Mylar film under a light fill to create their shine. When creating pieces that don’t require laundering and won’t take a great deal of wear and tear, alternate materials like this may be an interesting way to create shine. For apparel, washable options like glitter flake or foil heat transfer films may be an equally interesting additional layer BUYERS GUIDE DECEMBER 2021 images 69 TEXTILE PRINTERS • Tea Towels • Bags • Aprons • Clothing • Fabric by the Meter .co.uk Digital & Screen Printed Textiles 0 1 4 7 3 8 2 4 2 1 2 sales@stuartmorris.co.uk TRANSFER PRINTERS TEXTILE PRINTERS TRANSFER PRINTING ADVERTISE HERE: • NEW EQUIPMENT • USED EQUIPMENT • JOB VACANCIES • BUSINESSES FOR SALE • CONTRACT / TRADE SERVICES advertising@images- magazine.com 01273 748482 BUYERS GUIDE DECEMBER 2021 image TEXTILE P RINTERS • Tea Towels • Bags • Aprons • Clothing • Fabric by the Meter .co.uk Digital & Screen Printed Textiles 0 1 4 7 3 8 2 4 2 1 2 sales@stuartmorris.co.uk TRANSFER PRINTER TEXTILE PRINTERS TRANSFER PRINTING ADVERTISE HERE • NEW EQUIPMEN • USED EQUIPMEN • JOB VACANCIES • BUSINESSES FO SALE • CONTRACT / TRADE S ERVICES advertisin g@image magazine.com 01273 748482 www.images-magazine.com DECEMBER 2021 images 69 BG BUYERS GUIDE Erich Campbell is an award- winning digitiser, embroidery columnist and educator, with more than 20 years’ experience both in production and the management of ecommerce properties. He is the programme manager for the commercial division of BriTon Leap. www.erichcampbell.com