ImagesMagUK_December_2020

INDUSTRY NEWS www.images-magazine.com 18 images DECEMBER 2020 Roland DG invites customers to virtual showroom Roland DG has launched an immersive digital environment where customers and dealers can explore its products and services online. In the EMEA (Europe, Middle East and Africa) virtual showroom, visitors can watch end-to-end animations of Roland DG’s products in operation, as well as click on hotspots that illustrate specific features with additional information, animation and video. Roland DG has also developed an augmented reality solution that allows users to view a virtual model as it would appear in their workspace, as well as a sales configurator, which helps visitors build a customised order with their choice of bed size, ink configuration and optional extras. imagesmag.uk/Roland-virtual-showroom-EMEA 31.6K tweet impressions October 2020 @imagesmaguk Visitors to Roland DG’s virtual showroom can watch its products in action CMA to examine if ‘eco-friendly’ claims are misleading The Competition and Markets Authority (CMA) has announced it will investigate descriptions and labels used to promote products and services claiming to be ‘eco-friendly’, and whether they could mislead consumers. The CMA said it will look across a wide range of sectors, but will focus on industries where consumers appear most concerned about misleading claims, such as textiles and fashion. The CMA said “it is concerned that this surge in demand for green products and services could incentivise some businesses to make misleading, vague or false claims about the sustainability or environmental impact of the things they sell”. The CMA also intends to publish guidance for businesses next summer to help them support the transition to a low carbon economy without misleading consumers. imagesmag.uk/CMA-ecofriendly-claims Brilliant Little Brands introduces virtual marketplace for charity fairs Brilliant Little Brands (BLB) has announced the launch of its virtual marketplace for charity fairs. The new platform is designed to offer a lifeline to leading charities | and independent British brands facing a drop in funding and sales during (and beyond) the Christmas period due to the coronavirus pandemic. The new site enables independent British brands to virtually attend and sell at more than 50 fairs during the next few months, while also providing an alternative home for charities to host their fairs – more than 5,000 products will be on offer, with 10% of all sales donated to charity. Emily Bradley, co-founder of Brilliant Little Brands, commented: “Covid-19 made us re-think how we could work together to support other small businesses and continue to support charities. “BLB gives shoppers a feel-good shopping experience where they can shop, and we donate. It offers products at a fair price, so customers know that they are supporting small businesses and charities too.” imagesmag.uk/BrilliantLittleBrands Nipa Threads Nipa Threads recently extended its slogan clothing collection with T-shirts, hoodies and jumpers printed using rainbow foil transfers. imagesmag.uk/Nipa-rainbow-slogan The Brilliant Little Brands virtual marketplace features more than 100 independent British brands