Purchase power Thinking of taking advantage of the super deduction in tax to buy some new kit? Take note of Erich Campbell’s advice on how to buy the right embroidery machine for your business Most of us know (or are!) an embroiderer that’s working with antique equipment; we may have heard a discussion about where floppy disks can still be found, and we might even have helped a fellow embroiderer to move away from some archaic network solution. The truth is, however, that the capability and versatility of modern embroidery machines has increased significantly in recent years, and accessories for our sector of the garment decoration industry have grown ever more exciting. When you start thinking about adding or replacing a machine, it’s hard, then, not to covet the newest technologies and wonder how much better the latest models might make our embroidery experience. But before you rush in to splash your cash, remember that one thing has not changed: the key criteria for judging whether or not you need an upgrade and which machine is best for your situation has to be based on a deep understanding of your business. Knowing when you should buy, what features are most attractive, and the company from which you should purchase is easier when you really understand your current workflow, core products and customers, and have an idea of how you want your business to develop in the future. Plan your purchase For a brand-new entrant to apparel decoration, it may not be a good idea to run straight to the nearest trade show and buy a machine. While that’s the path some embroiderers have taken, many used machines on the market start as a well-intentioned but poorly thought-out purchase. Whether you are a fledgling embroiderer looking for a first machine or a veteran stitch-slinger looking to add capability, timing your purchase takes proper planning. Knowledge for new embroiderers It’s easy to want a machine simply to use it; however, if you want to be more than a hobbyist, you need to have a solid concept of the customer base you believe will fill your new capacity. You must have a plan in order to make any machine profitable. Potential embroiderers should have an intended niche they feel offers up sales opportunities. The best-educated buyers have done their research and have the capital for not only the machine but also for supplies and garments. The very best have apprenticed or sought out experience on similar equipment. Ensure your machine, such as the Melco pictured here from Amaya Sales UK, has all the features you need to easily create the items your customers require KB BUSINESS DEVELOPMENT www.images-magazine.com 82 images APRIL 2022
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