ImagesMagUK_April_2022

www.images-magazine.com 68 images APRIL 2022 INDUSTRY EVENT 6 Result 2022 wall planner and free face covering whilst stocks last!" Head for the headwear The Beechfield Brands stand (E40) – displaying the Beechfield, BagBase, Quadra and Westford Mill brands – is always a crowd-pleaser. This year, it promises to inspire you with its most eco-conscious collection yet as the company explores new sustainable fabric innovations. Not only is it pledging to commit to introducing more recycled and organic products going forward, Beechfield Brands says it has also got its eye "firmly on the future of responsibly derived yarns". It adds: "The new Revive collection by Westford Mill exemplifies this ethos; created using a blend of preconsumer recycled cotton and postconsumer recycled polyester." While it reports that sustainable practices will always be at the forefront of the design process, the company says it also wants to give consumers "the very best of the latest trends, always pushing to stay ahead of the curve and drawing on what's happening in fashion and tech around the globe". Get the look with the Recycled Polyester Bucket Hat (B84R) from Beechfield or the lightweight Project Recycled Security Backpack (QD924) from Quadra in brand new colours for 2022, pebble and slate blue. From organic caps and recycled backpacks to colour-pop Boutique keyrings ready for on-trend monogramming from BagBase, Beechfield Brands promises to “have your fun, fresh and planet-friendly accessories covered”. A couple of stands across from Beechfield, you'll find Fruit of the Loom and Russell (C40). Fruit of the Loom celebrated its 170th anniversary last year and says it "uses the experience gained from this long tradition of high-quality textile production to continuously develop and improve". Fruit of the Loom classics, including the Iconic range, along with Premium ringspun T-shirts and 65/35 polos will be on display, along with the brand’s Classic sweats and jog pants. The brand will also be presenting its new colour for 2022, athletic heather. This grey tone is made of 90% cotton/10% recycled polyester and is available in five styles: Iconic 150 T, Ladies Iconic 150 T, Premium Polo, Ladies Premium Polo and Premium Long Sleeve Polo. “We are looking forward to finally meeting and talking to our customers in person again after a long period of mostly digital contact.” A short hop diagonally and you'll arrive at the Regatta Professional stand (D50). "Born from the UK’s biggest outdoor clothing brand, Regatta Professional provides sustainable style, protection and comfort for your line of work," it explains. "Discover all of the latest designs and staple ranges. Whether it’s lightweight yet waterproof, bulk-free but warming or stylish yet protective, you’ll find versatile workwear that’s specially crafted to help you get the job done." A highlight for 2022, the new Country range aims to get farmers work-ready, while the Honestly Made range provides eco-friendly outerwear. Visitors can also view the new designs from Dare2B Elite, plus Professional’s popular Workwear range. If that wasn’t enough, there’s a free bar and a fun grab machine where players have the chance to win great Regatta Professional prizes. Opposite Regatta Professional is Craghoppers (E50). "With the success of the launch in 2021, Craghoppers returns with new performance styles in the Expert range. With strong sustainability creds and a welcome injection of colour, the six new pieces elevate the brand and offer technical styles that work well in the outdoors." Big news for this year is the introduction of the Expert GoreTex Jacket and Trouser. Made from Bluesign-approved two-layer recycled polyester stretch Gore-Tex performance shell and recycled polyester taffeta lining, these pieces offer a premium outdoor look. The waterproof Expert Active Jacket and water-resistant Expert Active Hooded Softshell are both agile jackets incorporating recycled materials and smart colour blocking panels, while the Expert Active Half Zip in textured fleece [L-R] Roll-top backpacks in recycled materials from BagBase; the Lightweight Project Recycled Security Backpack from Quadra; and Fruit of the Loom’s new colour, athletic grey New Country styles from Regatta Professional The waterproof Expert Active jacket from Craghoppers

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