ImagesMagUK_April_2021

www.images-magazine.com 04 images APRIL 2021 SHOP TALK 6 Editorial 10 Print Shop Pooches # 65 Nellie from Rocket & Rose 12 Readers’ choice 14 Decorated product of the month 76 Up close & personal Nikki Jackson of Banana Moon Clothing NEWS HUB 8 Industry news PF Concept International buys T Shirt & Sons, Jester Prints introduces rainbow ‘leavers’ transfers, and CorelDraw Graphics Suite 2021 is released KNOWLEDGE BASE 28 Turning up the volume Images talks to Jonny ‘Famous’ Williams from clothing brand DeadLoud about how finding the right decorator was harder than he’d anticipated 32 The Business Clinic Tips for getting on top of your tax for 2021/22, and how to choose the right keywords for your website 34 Digital helpdesk Irida Gogolou of Polyprint Chemical Lab advises on choosing fabrics for direct- to-garment printing 36 Anatomy of a print Will Petersen of Monster Press breaks down how he created a stunning discharge print for Hard Times Clothing 66 The dawn of hyper- personalisation This time it’s hyper- personal. Get ready to take customisation to the next level with Marshall Atkinson 69 Stock ambitions Stock designs don’t have to be boring. Erich Campbell continues his look at stock embroidery designs with some top tips on how to customise a standard design and give it extra dazzle 72 Getting real Dominic Bunce of embroidery digitiser David Sharp explains how to transform photos into realistic-looking embroidery PRODUCT FOCUS 42 Cool it! We round up the latest workwear styles that will help to keep your customers cool in their workplace this summer 50 ‘Bits’ & pieces From hybrid printing to dye sublimation and direct-to- garment printing on polyester, we get up to speed on current innovations in digital textile printing technology 58 Telling it like it is: Digital printers Two decorators tell us how their digital printers are working out for them 60 Top of the tees Brandable T-shirts are more versatile than ever. We review the top choices for 2021 INDUSTRY SPOTLIGHT 26 Budget 2021 Summary Super-deduction tax break for those investing in equipment, plus new business grants 27 What’s next for T Shirt & Sons? Adam Golder of T Shirt & Sons discusses the company’s plans post acquisition, including supplying high street retailers 38 Sublime inspiration From face masks to DTG, Duncan Gilmour tells Mark Ludmon how bold decisions have made Screenworks stronger after the challenges of Covid 48 The importance of differentiation Phil Oakley of Kornit tells Rachael Glazier about the company’s new “groundbreaking” 3D textile application and the opportunities now available to ambitious decorators CONTENTS APRIL2021 ORGANIC Cotton collection 30 38 34 50 60 66 36 69