ImagesMagUK_April_2021

INDUSTRY NEWS www.images-magazine.com 14 images APRIL 2021 The Schoolwear Show 2021 dates confirmed The Schoolwear Show will be held from 10-12 October 2021 at the Cranmore Park Conference and Event Centre in Solihull, West Midlands. There are currently 20 confirmed exhibitors for the show: Amaya Sales UK, Banner, Chadwick Textiles, David Luke, Diamond Textiles, Douglas & Grahame, Eskimo Epos, Europa Sports, Falcon Sports, Gymphlex, Madeira Threads, MagicFit, National Weaving, Rowlinson, Tie & Scarf Company, Top to Toe, Trutex, Winterbottom, William Turner and Zeco. imagesmag.uk/ SchoolwearShow-2021 Penguin Uniform This vivid phoenix logo design was embroidered by Penguin Uniform in Gloucestershire onto workwear for a local bespoke fitted furniture company. imagesmag.uk/Penguin-Uniform-Phoenix Stay in the picture with our Instagram feed and stories: @imagesmaguk The Schoolwear Showwill next be held in October It’s A Sin, Russell T Davies’s Channel 4 drama, is one of the early TV hits of 2021, racking up a record-breaking 6.5 million views in just one week on the channel’s streaming service, All 4. Just as staggering as the popularity of the show, which first aired in January and follows a group of LGBTQ+ friends in the 1980s as the AIDS epidemic hits the UK, is the amount of money a T-shirt, inspired by an inside joke between the characters on-screen, has raised for Terrence Higgins Trust. The ‘La’ T-shirt raised £20,000 for the HIV and sexual health charity in the first 24 hours it was on sale at the end of January. Less than a month later, it had raised £250,000. Created by Philip Normal, the Mayor of Lambeth and “clothing designer extraordinaire”, according to the charity, the simple T-shirt has proved a highly effective vehicle for both raising funds and awareness. “Donations from the T-shirt will back us in our mission to support and empower people living with HIV in the UK, end the stigma and discrimination they face, and contribute to our work towards ending HIV transmission in the UK once and for all,” said Terrence Higgins Trust. www.tht.org.uk www.philipnormal.shop/products/ la-t-shirt DECORATED PRODUCT OF THE MONTH Philip Normal’s La T-shirt raised a quarter of a million pounds in less than a month for Terrence Higgins Trust Increasing numbers of UK businesses are learning how to use TikTok According to data from the ticketing and events platform Eventbrite, brands and marketers are increasingly booking professional training sessions to help them connect with new audiences via the short video-based social media platform TikTok. In 2020, Eventbrite said its TikTok-related seminars, training and workshop events in the UK attracted six times as many attendees as in 2019. “In the social media universe, TikTok is now firmly established alongside the big players like Facebook, Instagram, YouTube, Snapchat and Twitter,” commented Sabeha Mohamed from Eventbrite. Eventbrite reported that the percentage of TikTokers sharing brand/product recommendations is higher (21%) than for users of both Instagram (15%) and Facebook (12%). The company adds that there are currently 17 million monthly TikTok users in the UK across all age groups, as well as 100 million monthly users in Europe and 689 million users internationally. Find out how Squeegee & Ink has used TikTok to market its garment decoration business with “phenomenal results”, as studio manager Chessie Rosier-Parker talks to Images about engagement, reach and the power of the masses in our September 2020 issue at imagesmag.uk/ Squeegee-Ink-TikTok. imagesmag.uk/Eventbrite-TikTok There are currently 17 million monthly TikTok users in the UK across all age groups, reports Eventbrite