Images_Digital_Edition_July_2019

INDUSTRY NEWS www.images-magazine.com 22 images JULY 2019 Shirt Lab event targets athletic market Shirt Lab focused on the athletic apparel market at its sales and marketing event in Washington DC earlier this month. Co-founded by Images columnist Marshall Atkinson, the latest Shirt Lab was held at the Washington Nationals MLB stadium in May. The event, which is aimed at the decorated apparel industry, looked at the best practices for sales and marketing when targeting customers in the athletic market. Six industry experts led a series of workshops at the event: Ryan Withrow of Awesome Communications held an interactive discussion about how to differentiate your shop with your communication; Gary Ficken of Bimm Ridder Sportswear led a discussion on how to build a sales plan for athleticwear and building a solid presentation footing; Tom Rauen, co-founder of Shirt Lab, demonstrated how to use online webstores to capture more sales, reduce friction points and add more revenue per order; Josh Ellsworth of Stahl’s shared tips on achieving sales goals and building a defined dashboard and KPI system; Adam McCauley of Sandlot Sports showed how to capture more revenue and increase bottom-line profits by bundling other items with an apparel order; and Ryan Moor, CEO of Ryonet, demonstrated the steps necessary to build a video series that educates customers. Two further events are scheduled in the US for 2019: Shirt Lab Portland on 3 August and Shirt Lab Atlanta on 28 September. www.shirtlabpro.com Shirt Lab’s sales and marketing event focused on the athletic apparel industry Summa awarded with ISO 9001:2015 certification Cutting, finishing and laser-cutting solutions supplier Summa has been awarded the ISO 9001:2015 certification. Summa received the certification, which is internationally recognised as the qualification of companies’ quality management processes, from Lloyd’s Register Quality Assurance. Erwin Vandousselaere, CEO of Summa, said: “Achieving this prestigious certificate is an acknowledgement of Summa’s focus on delivering uncompromised quality, with excellent customer service and high quality products at legendary performance.” www.summa.eu Sawgrass continues partnership with Ricoh Sawgrass Technologies has announced the continuation of its five-year partnership with Ricoh in the desktop dye sublimation market. Darcy Mauro, president of Sawgrass, said: “We brought an unprecedented level of quality and consistency to dye sublimation customers five years ago with our Ricoh relationship. “By matching the industry’s highest quality inks with superior Ricoh print head technology, Sawgrass is been able to supply the widest colour gamut in the industry while delivering the best substrate performance possible, all within the limits of dye sublimation”. The general manager of Ricoh’s industrial printing business group, Tetsuya Morita, added: “As a leader in inkjet technology, Ricoh is very pleased to work with Sawgrass to engineer the first desktop dye sub printers. We supply the authorised printer cartridges exclusively to Sawgrass, which are optimised for the best printer performance possible. We look forward to continue working with Sawgrass for many more years to come”. www.ricoh.co.uk www.sawgrassink.com Sawgrass Technologies will continue its five- year partnership with Ricoh Tag us on your Instagram photos @imagesmaguk